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5 Factors You Must Consider While Choosing a WordPress Hosting Service for Your Business

WordPress is the world’s most popular content management system (CMS). Far ahead of other content management systems such as Drupal and Joomla, WordPress powers 34% of the websites on the internet today and the number is expected to rise in the days to come.

Being an open-source CMS, WordPress is a cost-effective option for most of the businesses. Because the platform gets updated frequently, users have plenty of options to choose from while building their websites.

WordPress has 4000+ free themes and 45,000+ free plugins that allow users to add new features and functionalities with the utmost ease. No wonder several ambitious brands including Tech Crunch, Vogue, Variety and BBC America have opted for WordPress.

If you have a blog or an e-commerce website, chances are it is built on WordPress. Choosing the right WordPress hosting service for your website is one of the most critical (and tricky) decisions you need to take. While almost every hosting provider you encounter might promise unlimited resources or round-the-clock technical support, few hosts are capable of delivering satisfactory service.

Let us discuss the key factors that you must take into consideration while deciding on a WordPress hosting service.

Security

In view of the rising number of digital threats, security should be the foremost concern while choosing a WordPress hosting service. Your hosting plan should offer all the features your website needs to remain safeguarded from breaches. Some must-haves include daily backups so that your data can be easily recovered in case of a disaster, the latest anti-virus software for protection against malware, SSL certificate to secure transactions and DDoS protection.

Even if your website gets compromised for some reason, your host should be able to resolve the menace quickly. The faster your website recovers from a breach, the smaller will be the impact on your business. To ensure a prompt recovery, it is crucial that you select a host that has competent resources and assures 24*7*365 support.

Speed

Whether you have just built your website or are already drawing significant traffic, it is imperative that you have a fast-loading site. A speedy site not only offers a great user experience but also helps your business rank higher in Google search results provided other factors are well-optimized.

But speed (and performance) comes with a price tag. Here, you have the option of choosing between a shared hosting plan that can be availed under $10 per month and a dedicated hosting plan that may cost you around $100 per month, or more. As a beginner, you can fulfill your needs with just a shared hosting plan. But it should not affect the performance of your website.

Speed also depends on the quality of hardware chosen by the host. If your host is a reputable brand, they will most likely have their own data centers. It is advisable to research on the background of the host and clarify doubts before availing their service.

Customer Support

Regardless of whether you are a WordPress beginner or an expert, impeccable customer support is vital to the long-term success of your business. Managing a website is a complex task and you can face an array of issues (e.g. internal server error or timed out connection) at any point in time. Because you cannot resolve all these issues on your own, you need a service provider that employs knowledgeable support staff.

To ensure you don’t end up with a below-par hosting service, check if the host offers sufficient support documentation and guidance specific to WordPress. Also, verify the number of customer support channels the host offers: phone, live chat, email, and SMS. Choose a host that offers quick turnaround time and round-the-clock service.

Uptime

Almost all the WordPress hosting providers offer an uptime of 99% or greater.  Several top-of-the-line hosts even offer a 99.99% uptime. The difference may seem negligible at first glance but can have a considerable impact if your website is critical to the smooth running of your business. If you run an e-commerce site, even a few minutes of downtime can halt your operations making you lose prospects.

The best way to gauge the uptime (and reliability) of a host is to go through its customer reviews, preferably the ones available on business directories.

Scalability

Every website owner aspires to grow into a massive business someday. You may have started with a beginner WordPress plan, but, if your website performs well, you will feel the need to upgrade your existing plan. It is vital to choose a host that allows you to upgrade seamlessly and access more resources whenever your business demands.

Wrapping it up

Choosing the right WordPress hosting provider is a difficult yet essential step in building an impressive website. The aforementioned factors can serve as a guideline to help you narrow down your choices and let you select the provider that best fits your business requirements.

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